Phillips Coaching is proud to announce Jack Higgins as an official ambassador, further cementing its position as Australia’s premium youth development and coaching program.

A standout performer for the St Kilda Football Club, Higgins has become one of the AFL’s most dynamic and consistent small forwards. The Saints’ leading goal kicker for three consecutive seasons (2023–2025), Higgins delivered a career‑best 46 goals in 2025, showcasing his elite craft, composure and relentless energy inside 50.

Higgo’s appointment represents a powerful return to his roots.

As a member of the Phillips Coaching alumni, Higgins refined his touch, movement patterns and running capacity from a young age within a high‑performance environment grounded in the PC philosophy of Mind, Body and Craft. This foundation not only helped shaped his technical development, but also instilled the discipline, resilience and competitive habits required to succeed at the elite level.

As an ambassador, Higgins will feature in the Phillips Coaching Masterclass Signature Series, joining elite-level coaches including Sam Mitchell and Nigel Lappin. “Jack’s understanding of the small forward craft is exceptional. What excites us most is the level of detail he brings – from around-the-body goal kicking mechanics to the preparation and standards required across an AFL off-season. That insight is what helps young players move from good to elite,” said Simon Lloyd, CEO at Phillips Coaching.

Higgins commented saying “coming through Phillips Coaching gave me clarity around what elite habits look like. That’s something I’ve carried into my AFL career, and the Masterclass Signature Series is an opportunity to pass those lessons on and help young players raise their standards.”

Designed to bridge the gap between aspiration and access, the Masterclass Signature Series brings elite AFL coaching principles directly into community environments. The program elevates standards, accelerates development, and provides emerging athletes with a genuine performance advantage.

Phillips Coaching continues to redefine premium youth development in Australia – combining elite expertise, proven pathways and a holistic performance framework. With Jack Higgins now formally aligned as an ambassador, that pathway is clearer, stronger and more inspiring than ever.

For more information, visit phillipscoaching.com.au.