SIMON LLOYD

Chief Executive Officer

Level 4 AFL Accreditation

With more than 25 years of experience at the highest levels of Australian sport, Simon Lloyd brings a depth of insight, leadership, and innovation to his role as CEO of Phillips Coaching.

Having held senior positions at Hawthorn, Collingwood, Fremantle, and most recently Geelong Football Club, Simon’s legacy includes building premiership-winning environments and pioneering high-performance pathways, including Geelong’s 2022 AFL Premiership and the launch of its AFLW program in 2019. His strategic acumen and commitment to holistic athlete development across numerous elite sports have earned him deep respect across the industry.

Holding a Master of Applied Psychology (Sport) and an AFL Level 4 Senior Coach accreditation (AFL’s highest coaching honour) – Simon blends evidence-based practice with real-world elite performance experience. His expertise spans coaching, performance psychology, leadership development, talent identification, program design, and cultural transformation towards individuals, teams, and organisations.

At Phillips Coaching, Simon leads with purpose: to empower young athletes, support emerging coaches, and create lasting impact across schools, clubs, and communities. Under his guidance, Phillips Coaching is redefining what it means to build athletes of character, resilience, and excellence – and unlock their true potential.

Simon isn’t just leading a coaching business – he’s shaping the future of high-performance sport in Australia.